Woods Cove Inn Adds Parable Hospitality as New Management

Woods Cove Inn in Laguna Beach, owned by Blake Marriott and Spencer Samuelian, will reopen on May 11 following a change in management. 

The 22-room boutique hotel was previously overseen by Colorado-based Sonder. Marriott and Samuelian have now appointed Aliso Viejo-based Parable Hospitality to lead operations and marketing.  

The 7,118-square-foot property was previously known as the Laguna Beach Inn, open since 1929, according to CoStar. Marriott and Samuelian acquired the motel in 2020 and after a sitewide renovation, reopened it in 2023 as Woods Cove.  

“Having operated as a lodging destination for more than a century, we believe it is uniquely positioned to thrive as an independent hotel,” Marriott said in a statement.  

Parable has appointed Didi Shields as general manager. Shields also runs the Bay Shores Peninsula Hotel in Newport Beach – another recently renovated property owned by Marriott and Samuelian that reopened in December.