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Knobbe Martens Says Court Confirms $175M Win for Monster, Orange Bang

Irvine-based Knobbe Martens, the largest law firm in Orange County, said the U.S. District Court for the Central District of California has confirmed a $175 million arbitration award for its clients Orange Bang and Monster Energy in a trademark infringement lawsuit against rival Vital Pharmaceuticals Inc.

The award is among the largest-ever U.S. trademark verdicts, Knobbe Martens said in a statement. In addition to the monetary award, Vital must pay 5% of future royalties to Orange Bang and Monster.

The arbitrator found that Vital Pharmaceuticals, which creates and distributes sports drinks and supplements under the name “VPX” and “BANG”, breached its more than a decade-old trademark infringement settlement with Orange Bang. In that settlement, VPX agreed only to use the “BANG” mark on creatine-based sports beverages or noncreatine-based sports beverages if they are sold through vitamin shops, gyms, health clubs or vitamin and dietary supplement sections of grocery stores.

“We are very pleased that the arbitrator ruled VPX infringed Orange Bang’s trademarks and breached its previous settlement with Orange Bang,” said Knobbe Martens Managing Partner Steven Nataupsky, who led the team representing Orange Bang.

The Knobbe Martens team representing Orange Bang also included Lynda Zadra-Symes, Matthew Bellinger, Hans Mayer and Yanna Bouris.

The case is Vital Pharmaceuticals Inc. et al. v. Orange Bang Inc. et al., No. 5:20-cv-01464 (C.D. Calif.).

 

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Peter J. Brennan
Peter J. Brennan
With four decades of experience in journalism, Peter J. Brennan has built a career that spans diverse news topics and global coverage. From reporting on wars, narcotics trafficking, and natural disasters to analyzing business and financial markets, Peter’s work reflects a commitment to impactful storytelling. Peter’s association with the Orange County Business Journal began in 1997, where he worked until 2000 before moving to Bloomberg News. During his 15 years at Bloomberg, his reporting often influenced financial markets, with headlines and articles moving the market caps of major companies by hundreds of millions of dollars. In 2017, Peter returned to the Orange County Business Journal as Financial Editor, bringing his heavy business industry expertise. Over the years, he advanced to Executive Editor and, in 2024, was named Editor-in-Chief. Peter’s work has been featured in prestigious publications such as The New York Times and The Washington Post, and he has appeared on CNN, CBC, BBC, and Bloomberg TV. A Kiplinger Fellowship recipient at The Ohio State University, he leads the Business Journal with a dedication to uncovering stories that matter and shaping the local business community and beyond.
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