Irvine-based Vizio Holding Corp. (NYSE: VZIO) said yesterday it secured a multi-year extension of its distribution partnership with Fox Corp. (Nasdaq: FOXA, FOX).
The expanded partnership adds the Fox Sports app to Vizio’s Smart TVs and the Fox Weather Channel to Vizio’s streaming service, WatchFree+. Existing ad-supported Fox channels on Vizio’s platform include news channel Fox LiveNow and Fox Soul, “a live and interactive streaming channel dedicated to the African American viewer,” Fox said.
The partnership also grants Vizio ads access to Fox’s inventory for audience-based advertising opportunities, company officials said.
“Our expanded agreement means Vizio users can enjoy a wide range of sports, live events, news and lifestyle programming for years to come,” Vizio VP of Platform Content & Partnerships Katherine Pond said in a statement.
Shares in Vizio were down 3.6% to $10.23 apiece and a $2 billion market cap today in midday trading.
