Costa Mesa-based Toca Football Inc. is expanding its soccer entertainment and dining concept, Toca Social, to Mexico through a partnership with amusement park and recreational venue operator Ventura Entertainment.
Ventura plans to open a minimum of 20 Toca Social venues over the next 10 years, with a total investment of over $100 million, officials said. The partnership is Toca’s first-ever franchising deal.
“Mexico has a strong and embedded soccer culture, and we are delighted to bring Toca Social, the world’s first interactive soccer entertainment experience to this vibrant and important market,” Toca CEO Yoshi Maruyama said in a statement. “We are privileged to be partnering with Ventura Entertainment, which has a proven track record of delivering great guest experiences to expand Toca’s brand in Mexico.”
The company’s first Toca Social, located at the O2 in London, attracted 300,000 guests in its first year of operation when it opened in 2021.
Ventura serves over 2 million guests annually and is also the exclusive franchisor for Topgolf in Mexico.
