Effective Jan. 10, auto industry veteran Steven Center will join Irvine-based Kia America as chief operating officer and executive vice president.
The former vice president of the automobile sales strategy division of American Honda Motor Co., Inc. will be responsible for overseeing sales strategy and execution, United States service and marketing operations, and will report to Kia North America and Kia America president and CEO Sean Yoon.
Center served in various roles at Honda since 1993, including most recently overseeing Honda’s four automobile regions in the U.S.
In addition to Honda and Acura market representation, his responsibilities included sales and production planning, certified pre-owned sales, dealer communication, product and sales information, and export sales and distribution.
“Steven Center is a proven innovator with an impressive history of record-breaking achievements. Kia is focused on becoming a leader in sustainable mobility, and Steven’s combination of retail and customer service expertise, forward-thinking leadership and advancement of alternative fuel vehicles will inform and strengthen our total transformation,” said Yoon.