CO-OWNER, MACKENZIE
WHY: Along with sister Katie Rucker, runs family-owned business founded by father that conducts customer insights for firms like Yamaha Motor Corp.
NOTABLE: Won a 2019 Family-Owned Business Journal award.
QUOTABLE: In an April 4 Business Journal Leader Board, Dinnen wrote: “Irvine ranked as the number one city in California and 10th nationwide on the ‘Best Cities for Working Remotely’… What does that mean for the future of our local communities? … What does your business need to do in the present to prepare for success, position for competitiveness and plan for adaptability within this unpredictable future?”