Blue C Advertising in Costa Mesa has been keeping busy in varied ways—helping more than 550 people stay hydrated, while also refreshing the look of a 20-year-old software company.
The ad agency recently created an on-site activation at Hotel Maya in Long Beach to help premium water brand Smartwater promote its latest expansion—antioxidant water, alkaline, and sparkling water—during the #WeAllGrow Summit, an annual professional conference for Latina entrepreneurs and influencers.
Blue C also helped create the look of Smartwater’s various hydration and recycling stations throughout the hotel with the goal of driving “engagement and create a memorable experience with the brand.”
Better Connection
The event came shortly after the agency helped Costa Mesa’s MeridianLink Inc. unveil a brand makeover.
In addition to a new logo, the agency created a new tagline for the company, “MeridianLink, Connecting You to Better.” The mantra is meant to stand “for promoting the usage of better technology, better people, better service, better innovation, better communities, and better experiences all around,” according to Blue C.
MeridianLink provides loan origination software and other offerings for financial service organizations.
The agency also created brand videos, a new website and brand book, as well as print and digital collateral for the company.
MeridianLink Chief Marketing Officer Charlie Lee said in a statement that its “new story … elevates our brand for growth in this particular segment.”
