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Taco Bell Names New CEO

Sean Tresvant to replace Mark King

Yum Brands Inc. (NYSE: YUM) has promoted Sean Tresvant to be the new chief executive of Irvine-based Taco Bell following current CEO Mark King’s retirement at the end of this year.

Tresvant is the current global chief brand and strategy officer and is set to enter the role on Jan. 1, 2024. King has led the restaurant chain since 2019 and helped grow its digital business and future restaurant designs.

“Taco Bell dreams big, which is the reason I took this job in the first place, and the reason why Sean is the right leader to take on the role,” King wrote on LinkedIn.

Tresvant first joined Taco Bell in 2022 and in a year was promoted to his current expanded role overseeing brand strategy and global communications for both the domestic and international business of the restaurant chain. He was previously the chief marketing officer of the Jordan category at Nike.

“Sean is laser focused on keeping our powerhouse Taco Bell brand at the leading edge of culture and redefining innovation in the industry,” Yum CEO David Gibbs said in a statement.

“That’s why he is the ideal executive to continue successfully executing Taco Bell’s long-term global growth strategies and take them to the next level in partnership with the brand’s strong and accomplished leadership team and incredible franchisees.”

For more about Taco Bell, see the upcoming July 10th issue of the Orange County Business Journal.

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