Founder of Reborn Coffee Steps Down as Co-CEO

Reborn Coffee Founder Jay Kim stepped down from his role as co-chief executive of the specialty coffee chain on June 4, the company reported.  

Kim founded Brea-based Reborn in 2015 and took the company public in 2022 with shares starting at $5 apiece, according to regulatory filings.  

His co-executive Jung Jae Lim was appointed sole CEO, effective immediately.  

Lim first joined Reborn in late 2025 as board director and was later named co-CEO with Kim in March 2026.  

“This transition reflects a natural evolution of the company’s leadership structure and the board is aligned on its strategic direction and priorities ahead,” Chairman Farooq M. Arjomand said in a June 8th statement. 

Reborn Coffee was down 4.6% to $1.55 per share during midday trading on Tuesday with a $12.7 million market cap (Nasdaq: REBN).  

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