Anaheim Distributor Sunrise Produce Acquires Family Tree Produce

Sunrise Produce, an Anaheim-based wholesale distributor of fresh produce and perishable foods, acquired Family Tree Produce this month to help expand the company’s distribution footprint in Southern California.  

Terms of the transaction were not disclosed.  

“We are focused on strategic acquisitions that enable us to expand sourcing networks, strengthen logistics capabilities and improve service levels while navigating challenges such as labor shortages, transportation costs and weather-related supply disruptions,” Sunrise Chief Executive and President David Sapia said in a statement. 

Sunrise Produce, founded more than 30 years ago by Paul Carone, moved headquarters in January from Fullerton to a 165,850-square-foot space in Anaheim, according to CoStar. The distributor is a portfolio company of Investcorp.

Family Tree Produce was founded by Fidel Guzman, a Mexican-born chef and restaurant owner, in 1975. Clients include Disneyland and Costco.