Growth in Chipotle Mexican Grill Inc.’s (NYSE: CMG) digital business has led to a surge in hiring as the company said Wednesday it will have added up to 10,000 jobs to its payroll since May.
Chipotle said the hiring spree includes hourly and salaried workers.
“With a dedicated team and kitchen devoted to digital orders, we need to continue to grow our workforce to support the increasing demand, especially in locations featuring a Chipotlane,” Chief Restaurant Officer Scott Boatwright said.
Chipotlanes are Chipotle’s version of a drive-thru, where customers can pick up mobile orders without having to get out of their vehicles. More than 60% of new Chipotles will be developed with the designated pick-up lane.
The company’s Sunbury, Ohio restaurant will be the 100th location to see a Chipotlane this month.
The restaurant operator launched a hiring campaign in May in a bid to boost its worker count to address the digital business growth, with the marketing program helping drive roughly 8,000 hires already.
The restaurant operator isn’t the only local chain to be going through a growth spurt. Irvine-based Taco Bell Corp. announced in May plans to boost its own workforce by about 30,000 this summer. The hiring spree, across company-owned and franchised locations, is in response to increased health and safety protocols at restaurants related to COVID-19 and includes filling both new and existing positions.
Chipotle shares were up about 14% in midday trading Wednesday to $1,116.91 for a market cap of $31 billion.