The Anaheim/Orange County Visitor & Convention Bureau said it would integrate sales efforts with two other cities to target meeting professionals for multiyear bookings.
The agency said it’s joined with Visit Baltimore and the San Antonio Convention & Visitors Bureau in a partnership called Synchronicities, which aims to give meeting planners and convention and conference groups a unified way to plan multiple events over several years.
The National Postal Forum is one of the first clients to do so, booking its conference for May 2015 in Anaheim, with 2017 in Baltimore and 2018 in San Antonio.
The cities have also agreed to share marketing costs and information, create one marketing and services website for clients, and work with meeting planner and trade association umbrella groups to promote the cities.
San Antonio is spending $325 million to renovate 514,000 square feet and add a 54,000-square-foot ballroom, and the Anaheim group wants to add 200,000 square feet to its 815,000 at a cost of about $180 million.
