Irvine-based Yogurtland is stretching its menu beyond frozen yogurt and has launched the brand’s first merchandise site.
The new offerings include brand-focused apparel and accessories, from sweatshirts and beanies to a giant Yogurtland spoon and insulated mugs. Products range from $10 to $88 in price. The collection debuted last week, concurrent with this year’s holiday season.
Yogurtland said it is donating the proceeds from merchandise sales to its nonprofit, Yogurtland Cares.
The brand’s charitable arm is dedicated to organizations that assist families in underserved communities. It currently partners with Rescuing Lives and Children’s Miracle Network Hospitals.
The frozen yogurt chain was founded in 2006 by Chief Executive Phillip Chang and counts over 230 locations in the U.S. and internationally. Almost all of its retail locations are franchisee-owned.
Yogurtland’s sales reached $100.3 million in 2021; it ranks No. 20 among the largest restaurant chains based in OC, according to Business Journal data.