South Coast Plaza has named Kedric Francis as the new director of public relations and communications for the center.
Francis, who counts 25 years of media experience in Orange County, is the founding editor of Riviera magazine and later served as the editorial director at the OC Register.
He also penned the history of South Coast in its 50th anniversary book. The center is now in its 55th year of business.
The Costa Mesa shopping center is the largest mall in OC and reached $2 billion in annual sales for the first time in 2021.