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Thursday, May 23, 2024
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Reformation Store Opens at South Coast

Combines technology and shopping in-store

Fashion retailer Reformation opened its 10th store in California Monday at Costa Mesa’s South Coast Plaza shopping center.

The new space counts 1,710 square feet and includes a tech-driven shopping option for its dressing rooms. Touchscreens both in the store and the dressing rooms allow customers to order any Reformation clothing to be sent to them for try on.

Reformation is also focused on sustainability and will offset 100% of the store’s electricity usage with renewable energy. There is also a recycling program for the retailer’s previous products.

South Coast Plaza, Orange County’s largest shopping center by sales, holds over 280 brands and restaurants. Reformation now has almost 40 locations in its portfolio.

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