Newport Beach men’s haircare and grooming line Byrd Hairdo Products has expanded distribution to healthy food and products grocer Mother’s Market & Kitchen.
Byrd, started by pro surfer Chase Wilson, said it has launched at nine of the Costa Mesa-based healthy products retailer’s stores.
The deal comes on the heels of a distribution agreement struck last year to expand into 2,000 CVS stores.
The company’s products are also sold in surf shops, boutiques and salons, in addition to its own barbershops in Newport Beach and West Hollywood.