Irvine beauty and wellness products maker Arbonne PBC today named Jorden Bell as chief marketing officer.
With over 15 years of leadership and branding experience, Bell most recently held the role of chief brand officer at lifestyle brand Stella & Dot.
Bell “has been highly influential and a creative leader at the intersection of digital commerce and direct selling. We are confident she will be a wonderful addition as we empower Arbonne clients, customers, and consultants to share our brand into the future,” CEO Tyler Whitehead said in a statement.
Bell is set to lead strategy development for long-term creative and marketing expansion opportunities for Arbonne’s independent consultants and brand ambassadors in geographic, demographic and digital frontiers worldwide, according to officials.
Arbonne uses a direct-selling model with a global network of more than 350,000 consultants.