BORIS MITREV
CEO
ZESTY OLIVES MEDITERRANEAN GRILL
WHY: Co-founded family-led Mediterranean restaurant venture with sister, Dessi Sarabosing, who grew up together in Bulgaria and worked in their parents’ restaurant as children. Built up hospitality career in London before launching his first restaurant in Bulgaria.
IN THE NEWS: Goal to open 55 restaurants across seven states over the next five years, including 10 new restaurants under contract by end of 2024 through both acquisitions and franchising.
NOTABLE: 2022 Winner of Family-Owned Business Award, in Up-and-Coming category for opening two restaurants in OC within first six months in business. Third store in Laguna Niguel is only OC restaurant still open.