CO-FOUNDER/CEO , PRIORITY PLUS FINANCIAL
WHY:Along with brother Todd Avila, in 2020 started lending company that’s grown to 70+ employees and $20M run rate. Brothers are the grandchildren of Salvador and Margarita Avila, who started the famous Avila’s El Ranchito, a chain now up to 13 restaurants throughout Southern California.
IN THE NEWS:Opens new 20,000-square-foot office this year in Costa Mesa.
QUOTABLE:“I love Orange County. Everyone asks why don’t you move to Texas or Florida where there is no state tax? I say, ‘look outside, look at the weather, look at the beach.’ Texas is great but I was there in June when it was about 105 and horrible humidity.”
