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Laguna Hills
Tuesday, Feb 18, 2025
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CONSUMER: MIKE LASTRINA

CO-FOUNDER

MODERN GENTS TRADING CO.

WHY: Runs affordable jewelry company that uses diamond simulants. Engagement rings range from $80 to $150, while men’s wedding bands cost $50 to $200. Touts low prices and “conflict-free” materials to pit itself against legacy jewelers.

IN THE NEWS: Reported year-to-date revenue was up 73% over 2022 as of June. Saw more than 60% year-over-year growth for the past four consecutive years. Has fulfilled over 830,000 orders since 2017; currently does over 30,000 orders a month.

QUOTABLE: “Our brand really resonates with the younger generations because they’re more about experiences like festivals or going to get an $8 coffee.”

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