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Laguna Hills
Tuesday, Apr 16, 2024
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CONSUMER: FRANCISCO MORALES

FOUNDER/CEO

5.11

WHY: Co-founder of apparel company with $485M in annual sales, 17.5% operating margin. Native of Venezuela. Learned from parents who built an apparel business.

IN THE NEWS: HQ relocation to Costa Mesa’s Canvas office complex.

NOTABLE: 2022 recipient of Business Journal Excellence in Entrepreneurship Award.

QUOTABLE: “It took a lot of courage from my parents to put all their life savings in the line and bet on themselves. There were many tough years ahead, but they succeeded, eventually building a large apparel business that included factories and retail store.”

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