LIYUAN WOO
CFO
TOCA FOOTBALL
WHY: CFO since 2023 of Costa Mesa-based TOCA, the largest operator of indoor soccer centers in North America.
IN THE NEWS: Stepped in at a critical juncture as TOCA had grown quickly through acquisitions but was tight on liquidity. Led restructuring of the company’s operations, cut global overhead by a third and secured a $100 million in Series F funding round and a $20M refinancing deal with JPMorgan Chase.
NOTABLE: Received a Business Journal CFO of the Year Award in 2025. Loves to work with category creators with a “breakthrough mindset” who dare to dream of owning a market.
QUOTABLE: “To own the category, speed is the name of the game. You have to move faster.”
