64 F
Laguna Hills
Friday, Jul 3, 2026

HOSPITALITY/FOOD: LARRY ROBERTS

CEO, EL POLLO LOCO

WHY: In March, named CEO of Costa Mesa-based chain, the fifth largest based in OC with $973M in sales in 2021.

IN THE NEWS: First big move was to introduce beef to the menu, a notable change for a fast-food chain famous for its chicken.

NOTABLE: Was previously COO and CFO of KFC.

QUOTABLE: The company’s prior focus “got a little bit away from the food and consumers using the food and got more into, quite frankly, naked people with nachos and those type of things.”

Want more from the best local business newspaper in the country?

Sign-up for our FREE Daily eNews update to get the latest Orange County news delivered right to your inbox!

Would you like to subscribe to Orange County Business Journal?

One-Year for Only $99

  • Weekly in-depth coverage in print and digital formats
  • Special Features: OC's Wealthiest, Top Priced Home Sales, Giving Guide, OC500, Charity Event Guide, Best Places to Work, Indispensables, Largest Charitable Gifts
  • The annual Book of Lists: Orange County's top companies across every industry

Featured Articles

Related Articles