Eric Spangenberg
DEAN, PAUL MERAGE SCHOOL OF BUSINESS, UNIVERSITY OF CALIFORNIA-IRVINE
Five years at school named for Paul Merage (see entry) … new M.S. Business Analytics data, marketing, operations … exec ed programs doubled during tenure … partnerships with Korean, Swiss, China schools … known for work on effects of smell in retail environments … author, co-author, 50+ articles, chapters, marketing, consumer psychology
