Xponential Fitness Inc. (NYSE: XPOF) continues to give its service offerings a workout as it keeps its boutique fitness streaming and in-studio classes in shape.
The fitness franchisor of a 10-brand portfolio said it now counts more than 2,700 workouts available online, courtesy of its recently renovated studio in Irvine. There, the company records workout classes for its various brands, with the studio changing four to five times a day to accommodate each fitness line. Xponential now offers bundled at-home streaming packages.
The company, which had 1,907 studios at the end of the third quarter, continues to bolster its subscription service, called Xpass, which allows cross-access to the company’s various workout brands.
Founder and CEO Anthony Geisler told analysts this month during a third-quarter update call the company has viewed the past year rolling out Xpass to studios as a conservative test of the program. Xponential more recently began boosting marketing and other features for the program.
Xpass is currently available across more than 1,400 studios in 48 states, with subscriber accounts about doubled from the second quarter. The company said it expects to see the subscription program available across North America by the end of the year.
More than 15% of those joining Xpass have never before taken classes at any of Xponential’s brands, the company said.
