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Source at Beach Enlists Help to Fill Shopping Center

Lynwood-based M+D Properties, developer of the Source at Beach in Buena Park, hired the Los Angeles office of Madison Marquette real estate investment management firm to help identify additional tenants for its 428,000-square-foot shopping center.

The firm also will help market and brand the center at the corner of Beach Boulevard and Orangethorpe Avenue.

The Source, initially scheduled for completion in 2014, is now looking at the upcoming holiday season for its soft opening, according to Buena Park Community Development Director Joel Rosen.

“They want the right mix of tenants,” he said. “They are about 40% leased, and CGV Cinemas is doing their tenant improvements.”

The mixed-use center will feature about 150 stores and a four-story Hilton Hotel. Current lessees include H&M and South Korean record label and talent agency YG Entertainment, which will occupy office and studio space, along with a 40,000-square-foot, 2,000-seat concert venue to be built in the project’s second phase.

Drybar Blowout

Drybar in Irvine hired Buxton to “assist with growth efforts in the U.S. and Canada.”

The Fort Worth, Texas-based firm, whose clients include Huntington Beach-based BJ’s Restaurants Inc. and Costa Mesa-based grocery store chain Mother’s Market & Kitchen, will help Drybar “analyze potential sites, run custom reports, and create unlimited market expansion scenarios” via its proprietary software, Scout.

“The client experience is the most important aspect of our marketing strategy,” said Brittany Driscoll, Drybar’s vice president of marketing, in a statement. “Buxton’s analytics will give us the insights needed to broaden and strengthen our awareness so that more women can discover the transformative power of a Drybar blowout.”

The chain of hair styling salons says it’s on track to have more than 75 locations by the end of the year.

Beat the Sun

ASICS America Corp. plans to match 24 professional athletes, including former Olympians Ryan Hall, Deena Kastor and speed skater Erben Wennemars, with 24 amateurs on June 21 for its annual Beat the Sun race around Mont Blanc, the highest mountain in the Alps.

The participants will be split into eight teams, each made up of three amateur and three expert athletes, and will have 15 hours, 41 minutes and 35 seconds to cover the 80-mile course—the length of the longest day of the year, according to the Irvine-based footwear and apparel manufacturer, which is owned by Japan-based ASICS Corp.

Beat the Sun will be broadcast live on ASICS’ digital and social media channels by EpicTV in Chamonix, France. Foothill Ranch-Based Oakley Inc. is one of ASICS’ technical partners, offering “specialized product and expertise.”

Wes We Can

Not ready to join either the Trump or Hillary camps? Wes Kremer could be your option, according to DC Shoes, which is part of Quiksilver Inc. in Huntington Beach.

His platform is simple and pokes fun at the inflammatory rhetoric of one of the frontrunners.

“There is only one border out there I’m protecting, and that’s my fellow skateboarder,” says the suit-clad athlete in a 30-second ad for the skate shoe brand.

Wes, who lent his name to DC’s shoes line, will also “regulate big banks”—the ones he and his friends like to ride on, that is.

Bits & Pieces

Directive Consulting, an Irvine-based digital marketing agency specializing in search engine optimization, content marketing, and pay-per-click advertising, started a social media advertising department. … Vans Inc. in Cypress said it will release a video about its BMX team on iTunes. “Illustrated,” scheduled for a June 7 debut, will showcase a “group of creative individuals who express themselves by constantly pushing the boundaries of what can be done on two wheels.”

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