Taco Bell Corp. and Del Taco Holdings Inc. (Nasdaq: TACO) wasted no time in participating in another tradition customary to apparel retailers: Cyber Monday and holiday merchandise.
The two restaurant chains’ online shops are now stocked with their holiday collections.
Taco Bell’s holiday collection in its Taco Shop is robust at more than 50 items, ranging from a $30 snow globe and $15 sauce packet socks, to a $225 ski jumpsuit bearing a sauce packet print.
Del Taco last week stocked its Del Taco Webstore with its three-piece hot sauce ornament pack for $14.99, stocking stuffed with hot sauces for $19.99, holiday sauce tin for $20 and themed wrapping paper for $7.
The chain said it expected the wrapping paper to go fast and sell out as it has in prior years.
Del Taco also participated in the promotions that have typically been seen at the malls and online shops of apparel companies: Black Friday and Cyber Monday.
The firm is currently in the midst of its 12 Days of Holiday promotion that includes additional discounts.