Quiksilver Inc.’s Roxy division has put plenty of boardshorts, T-shirts and shoes into girls’ closets, but this year the company’s junior’s division is aiming for the bathroom with a new cosmetics line.
The 14-piece Roxy Beauty Supply line, launched in December, expands on the company’s entr & #233;e into the category two years ago, when it debuted its $29 Roxy Hula scent and a range of Roxy Sun suntan lotions. The additions include colored lip glosses, nail polish, fruity body mist and fruity lotions, a Sparkling Body Butter lotion, fizzing bath flowers, glitter rings, Shimmer Powder for eyes and Fancy Feet nail-care products. The products are sold separately as well as in kits. The surfwear company also launched its second fragrance, Roxy Love ($24) in December.
The prices range from $6 for lip products to $18 for the lip kit with a nail mini-kit that comes in five colors. Roxy also has put together summer kits featuring its Roxy Sun products with lip balm, face sticks, perfumed candles and suntan lotions for $15 to $29.
Locally, other apparel companies are entering the cosmetics category, including R & S; Trading in Irvine which launched its first Sugar Cosmetics line in August, an extension of the company’s Sugar apparel and shoes lines aimed at the teen market. The products range from body sprays to shimmer lip glosses with names such as Charm, Tease and Luck, to Sugar Allover for eyes, cheeks or body. The line is sold in specialty and department stores such as Fred Segal and Nordstrom.
Ocean Pacific Apparel Corp. in Irvine released its first line of men’s fragrance, bath and body-care products in December under a license with Parlux Fragrances Inc. of Fort Lauderdale, Fla.
The biggest local player is 5-year-old Costa Mesa-based Urban Decay with 2000 sales of roughly $20 million. The edgy cosmetics company, which sells its line in Nordstroms and other department stores, got its start four years ago selling lipsticks and nail colors with offbeat colors such as “Gash,” “Stray Dog,” and “Screaming Green.” The trend caught on and the company was purchased a year ago for an estimated $22 million by Moet Hennessy Louis Vuitton SA, a French luxury goods conglomerate. n
