Buy.com Cuts Book Prices

September 11, 2005

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Aliso Viejo-based Buy.com has launched what it called a price war with Seattle-based Amazon.com Inc., the online retailer said Monday.

Buy.com said it plans to sell in-stock books at 10% below what Amazon.com sells them for.

The promotion could become permanent, Buy.com said.

Already, the company offers free shipping on book orders of more than $25, which also competes directly with Amazon.com’s shipping offer.

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