Nogin's Tustin headquarters

Nogin's Tustin headquarters

Tustin-based e-commerce solutions provider Nogin has acquired fashion e-tailer ModCloth.

The purchase from Go Global Retail was on undisclosed financial terms. The acquisition marks Nogin’s first purchase of a consumer brand.

Nogin works with brands such as Yeezy, Charming Charlie and Bebe to help manage their e-commerce technology for assistance in things such as sales, fulfillment and marketing. The company works across the the fashion, beauty, health, wellness and consumer packaged goods industries.

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Nogin had previously operated as Branded Online Inc.

Modcloth, which sells women’s clothing and accessories with an emphasis on vintage-inspired styles, was acquired by Walmart in 2017 for a reported $50 million. The big box retailer sold the business to Go Global Retail in 2019.

ModCloth’s staff of 55 will work out of Nogin’s Tustin office, in addition to a Pittsburgh call center.