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HB Insurance Firm Names CEO

Confie, a Huntington Beach-based national insurance distribution company with $500 million in annual sales, named Cesar Soriano as chief executive officer, effective immediately.

He replaces Valeria Rico, who was chief executive at Confie for two years before leaving last November to become chief executive of GGA Investments in Los Angeles.

Confie a year ago hired Soriano as chief operating officer. Previously, he was president and chief operating officer of Interstate National, a provider of finance and insurance products and services. Soriano was also chief executive at RSM McGladrey Financial Process Outsourcing and has worked at the Bowne Corp., Dun and Bradstreet and Xerox Corp. He was also an intelligence officer in the U.S. Army.

Mordy Rothberg, the company’s founder and executive chairman, will continue to serve in the same capacities.

Confie, founded in 2008, is primarily focused on personal lines and small commercial insurance. It has more than 800 retail locations.

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Peter J. Brennan
Peter J. Brennan
With four decades of experience in journalism, Peter J. Brennan has built a career that spans diverse news topics and global coverage. From reporting on wars, narcotics trafficking, and natural disasters to analyzing business and financial markets, Peter’s work reflects a commitment to impactful storytelling. Peter’s association with the Orange County Business Journal began in 1997, where he worked until 2000 before moving to Bloomberg News. During his 15 years at Bloomberg, his reporting often influenced financial markets, with headlines and articles moving the market caps of major companies by hundreds of millions of dollars. In 2017, Peter returned to the Orange County Business Journal as Financial Editor, bringing his heavy business industry expertise. Over the years, he advanced to Executive Editor and, in 2024, was named Editor-in-Chief. Peter’s work has been featured in prestigious publications such as The New York Times and The Washington Post, and he has appeared on CNN, CBC, BBC, and Bloomberg TV. A Kiplinger Fellowship recipient at The Ohio State University, he leads the Business Journal with a dedication to uncovering stories that matter and shaping the local business community and beyond.
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