Visit Anaheim Chief Executive Jay Burress today in Denver led a live-streamed, kick-off to promote a 2019 tradeshow expected to bring about 6,000 travel industry attendees to Anaheim and Orange County.
“373 days from now … but who’s counting,” Burress said at the event.
Burress spoke at the IPW 2018 in Denver to gin interest in next year’s event scheduled for Anaheim. IPW, formerly known as “International Pow Wow,” was rebranded in 2012. The event is backed by U.S. Travel Association in Washington D.C., a destination marketing organization.
IPW attendees use these tradeshows to book future events. IPW said its shows bring about 1,000 U.S. travel organizations and 1,300 international and domestic buyers from more than 70 countries to a venue.
Next year’s event is June 1–5 at the Anaheim Convention Center.
Disneyland Resort Vice President of Sales and Services Lynn Clark and Knott’s Berry Farm General Manager Jon Storbeck, also a vice president with Knott’s Sandusky, Ohio-based owner Cedar Fair LP, spoke as well. The parks will host opening and closing events as part of a schedule of a dozen or so tours of OC, including beach locales, South Coast Plaza, and dining areas.
The event in Denver included a video of a Disney Imagineering model of Star Wars: Galaxy’s Edge, which is expected to open next year.
Burress noted “a new vibe in Anaheim” since IPW was last held in the city in 2007, showcasing a second video that highlighted breweries, Angel Stadium, music performances and other amenities. The video sprinkled “un-” words—untapped, unbeatable, unplugged—throughout, with travel and consumer magazine accolades for OC and ending with the tagline “Visit Anaheim: Uncommon Character.”
“We’re a city built on imagination, possibility and creativity,” Burress said.
He said $6 billion in development is taking place in Anaheim, including $1 billion from Disneyland Resort—Star Wars: Galaxy’s Edge, a fourth hotel, and Pixar Pier, which opens June 23—and 1,500 new hotel rooms added the last few years, 1,600 more now under construction, and 5,000 in development over the “next few years.”