Irvine-based Kura Sushi USA Inc. announced today a partnership with PAC-MAN, the classic arcade game created by Japan’s Bandai Namco Entertainment Inc. in 1980.
Starting September 1st, the technology-led sushi restaurant chain will be offering PAC-MAN themed items and decorations at all U.S. locations to mark the new partnership. The touch panels at each table will also feature PAC-MAN animations.
Each Kura Sushi location operates with a revolving conveyor belt concept with small sushi plates to serve guests and an automated dish disposal system. When a guest finishes 15 plates, Kura Sushi prize machines dispense a prize to the table which are called Bikkura Pon prizes. Next month, those prizes will be items from the PAC-MAN x Kura Sushi collaboration until the end of October.
Kura Sushi USA (Nasdaq: KRUS) was started in 2008 and now has 38 locations in the U.S. Shares were relatively unchanged at $84.95 and a $827 million market cap.
Bandai’s U.S. subsidiary is also located in Irvine with about 300 employees based in Orange County.