Chipotle Taps World Cup Fever to Spur Sales

Newport Beach-based Chipotle Mexican Grill is jumping on the World Cup bandwagon by launching three key promotions to drive traffic.

The promotions include a June 11 buy-one-get-one entrée offer, a limited-edition Chipotle soccer jersey giveaway and digital badges tied to the company’s “Rewards on Repeat” loyalty program. 

The soccer-themed marketing arrives as the U.S. Men’s team prepares to play its first match in Los Angeles on Friday. 

The company’s stock rose on June 5 following a positive mention from JPMorgan Chase & Co. According to multiple reports, analysts expect the stock price to rise 20% to $35 per share. On Tuesday, Chipotle’s stock increased by 3% to $30 a share with a market cap of $38.6 billion (NYSE: CMG).

For more on the World Cup, read the June 15 edition of the Business Journal.

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