Irvine-based Viant Technology Inc., a CTV and AI-powered programmatic advertising platform, announced yesterday the launch of Publisher Solutions, a tool set that provides insights and monetization statistics across the Viant advertising platform.
The free tool set allows advertisers to access higher-quality inventory and provide publishers more transparency to oversee supply quality and monetize inventory. In an effort to win market share from competitors who charge premium fees, Viant Publisher Solutions aims to address “inefficiencies in programmatic advertising by helping to ensure advertisers access more addressable, signal-rich inventory,” Viant representatives said in a statement.
Shares of the company rose 1.3% to $11.30 apiece for a market cap of $732 million.
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