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Thursday, Mar 12, 2026
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INNOVATION: ANDY HINRICHS

CO-FOUNDER/CEO, FINIO

WHY: Automotive fintech entrepreneur. Co-founder of Digital Motors, which LA’s TrueCar bought for a total consideration of $21.8M in 2022. Former CEO of digital lending platform AutoGravity. Daimler AG exec for more than two decades prior.
IN THE NEWS: Launched Finio, another fintech startup, this year. Platform— like Digital Motors—automates matchmaking between customers, retailers and lenders, but across powersports, recreational vehicles, motorcycle and marine leisure industries.
QUOTABLE: “It’s a natural extension of our repertoire to now migrate into adjacent industries from automotive … this is exciting for us to spread our wings and go wider.”

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