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Alorica Founder Lee Steps Down as CEO

Irvine-based Alorica Inc., a global leader in call centers, said founder Andy Lee has relinquished his chief executive title and will become executive chairman.

Alorica elevated Chief Operating Officer Greg Haller to CEO.

“I can think of no better leader than Greg to steer Alorica into the next phase of our mission to enable companies around the world to achieve outcomes critical to their business strategies,” Lee said in a statement. “His deep understanding of our clients’ priorities, expertise in operational excellence and outcome-driven mindset for navigating industry change assure Greg is the ideal leader at the helm for Alorica today and into our digital future.”

Alorica said that Haller has led the company through historic growth, key client wins and success in the deployment of its digital solutions including the exponential expansion of its work-at-home solution, Alorica Anywhere.

Lee founded Alorica in 1999, growing the company into one of the largest business process outsourcing (BPO) partners in the world, saying it managed 2 billion customer interactions each year. It has 100,000 employees in 16 countries and more than 250 clients.

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Peter J. Brennan
Peter J. Brennan
With four decades of experience in journalism, Peter J. Brennan has built a career that spans diverse news topics and global coverage. From reporting on wars, narcotics trafficking, and natural disasters to analyzing business and financial markets, Peter’s work reflects a commitment to impactful storytelling. Peter’s association with the Orange County Business Journal began in 1997, where he worked until 2000 before moving to Bloomberg News. During his 15 years at Bloomberg, his reporting often influenced financial markets, with headlines and articles moving the market caps of major companies by hundreds of millions of dollars. In 2017, Peter returned to the Orange County Business Journal as Financial Editor, bringing his heavy business industry expertise. Over the years, he advanced to Executive Editor and, in 2024, was named Editor-in-Chief. Peter’s work has been featured in prestigious publications such as The New York Times and The Washington Post, and he has appeared on CNN, CBC, BBC, and Bloomberg TV. A Kiplinger Fellowship recipient at The Ohio State University, he leads the Business Journal with a dedication to uncovering stories that matter and shaping the local business community and beyond.
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