Tanya Domier
Chief Executive
Advantage Solutions
Irvine
Born in Los Angeles
Age: 53
Lives in Coto de Caza
WHY: Helms fast-growing marketing and ad firm with more than $2 billion in revenue, more than 90,000 full- and part-time employees and 120 offices in the U.S.
HOW: Began career with J.M. Smucker Co. then joined Advantage in 1990, holding a number of positions across sales, marketing and operations. Led the formation of Advantage’s marketing arm, Advantage Marketing Partners, in 2010, ranked first on the Business Journal’s list of largest advertising agencies with estimated $592 million in revenue. Appointed chief executive in 2013 and helped grow the business to become a one-stop shop marketing and business services for brands and retailers.
RECENT: Named agency of record and North American sales agency of record for McCormick & Co. (NYSE: MKC) and offer outsourced headquarter sales, analytics and retail merchandising services for McCormick at designated grocery stores and other retailers.
FAST FACT: This year, Advantage ranked No. 15 on the list of the World’s Largest 25 Agency Companies by trade publication Advertising Age.
QUOTABLE: “People are afraid to admit that it’s different being a female CEO versus being a male CEO,” she told the OC Register in 2016.
PERSONAL: Serves on board of Taco Bell parent company Yum Brands Inc., Nordstrom Inc. and Enactus. Bachelor’s degree from California State University-Chico. Married with three sons.
