Costa Mesa advertising agency Casanova McCann has added the Fitz Games business into its fold.
The Laguna Beach games company tapped the agency, which marks its first Hispanic marketing firm.
Casanova, led by President and CEO Ingrid Otero-Smart, will initially work on the marketing around Fitz’s Dios Mio! Latino card game, a mix-and-match, question-and-answer game.
Fitz is a relatively new company, launched last year, with an emphasis on comedic card games to be played during parties. The deck of cards retails for $25. The business launched with The Chosen One, which the company said is aimed at Jewish humor and culture.
Casanova was estimated to have generated some $25 million in business in 2019, placing it in the top 10 of Orange County’s largest advertising agencies at No. 7 on this year’s Business Journal list. The agency has also kept busy with other recent account wins that include Vallarta Supermarkets and Häagen-Dazs.
