Irvine-based Advantage Solutions Inc. (Nasdaq: ADV) launched a new commerce marketing agency this week, Advantage United Commerce, to focus on omnichannel brand engagement.
Advantage United Commerce is a combination of five previous agencies—Beekeeper Marketing, eShopportunity, Sage Tree, IN Connected and Edge Agency—all specialized in ecommerce marketing.
The 500-person team will be led by President Victor Lee who was previously the chief marketing officer at Kin Insurance and held leadership marketing roles at RX Bar and Hasbro.
This new branch of the Irvine advertising agency will utilize the same data and technology-driven marketing services Advantage offers to its clients in the retail space.
“Advantage Unified Commerce clients benefit from a multiplier effect: Brand purpose is amplified and scaled across channels via a data-driven process, the path to market is synced with sales and supply chain activities, and dollars are linked to sales as they happen,” said Advantage Solutions Group President of Omnicommerce Solutions Andrea Young.