Xponential Fitness Inc. has shed its Lindora wellness brand almost two years after it acquired the franchise in January 2024. Â
The Irvine-based fitness company completed the divestiture of Lindora, which offers weight management programs, to operator Next Health Management Group Inc. this month. Â
“The Lindora divestiture will allow Xponential to focus the company’s time and capital on our core fitness modalities with the greatest impact to our profitability,” newly minted Chief Executive Mike Nuzzo said in a statement. Â
By the end of last year, Lindora had 30 clinics in operation. Â
The divestiture of Lindora is the latest in a string of discarded brands for Xponential in an effort to drive profitability. The company divested Rumble and CycleBar in July and Row House and Stride in 2024. Â
At one point, Xponential counted 11 different fitness and wellness concepts; after Lindora, five remain. Shares of Xponential (NYSE: XPOF) were down 3.8% to $7.88 apiece during midday trading with a market cap of $385 million. Â
