Xponential Fitness Divests Two More Brands

Xponential Fitness Inc. has completed the divestiture of two fitness brands from its portfolio, Rumble and CycleBar, to Extraordinary Brands LLC.  

“Divesting CycleBar and Rumble is consistent with what we emphasized during our Investor Day in New York: We will focus our time and capital on the brands that drive profitability both today and also in the longer term,” Chief Executive Mark King said in a statement. 

The move takes Xponential from eight to six fitness and wellness brands. At one point, it counted 10 different fitness concepts.  

Rumble and CycleBar join Row House, which Xponential divested in 2024, at Extraordinary Brands. The company said it will work with Extraordinary Brands to facilitate the transition. 

“We are committed to putting our franchisees first, while enhancing our operations, growth, and member experience,” King added.  

Shares were little changed after the announcement at $10.79 with a market cap of $524 million (NYSE: XPOF).