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Xponential Completes Divestiture of Row House

Marks the second divestiture of the year; acquired by another fitness franchisor

Irvine-based Xponential Fitness Inc. (XPOF) has completed its second divestiture in 2024 of the New York-based Row House to another fitness franchisor Extraordinary Brands. Terms of the deal were not disclosed.

Shares rose 5.6% to $8.98 with a market cap of $429 million during midday trading.

Row House, a rowing workout concept, was the fourth fitness brand that Xponential acquired in 2018 when first building up its portfolio. The shedding of Row House follows the earlier divestiture of Stride Fitness in February.

The rowing franchise marks the third addition for Extraordinary Brands, founded in Charlottesville, Va. in 2022. Xponential said it would work closely with the new owner to help with the transition.

“The divestiture of Row House will further allow us to prioritize our time and resources on the brands that best fit our portfolio,” Xponential’s Interim Chief Executive Brenda Morris said in a statement.

It’s the first major move since Morris replaced founder Anthony Geisler on May 10. The Irvine company also reiterated its 2024 guidance.

For more on Xponential, see this week’s print edition.

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