Lifestyle and golfwear brand TravisMathew announced today the opening of a new store in partnership with St Andrews Links in Scotland, known as the world’s oldest golf course.
Opening next to the 18th hole at the Old Course, Huntington Beach-based TravisMathew becomes the first brand with an on-site storefront at St Andrews.
The store will open this August following the 150th anniversary of the Open Championship featuring the retailer’s most popular products along with St Andrews branded apparel.
“To have the opportunity to associate our brand at the Home of Golf with a retail store footsteps from the famed Old Course is something we couldn’t be more excited about,” Chief Executive Ryan Ellis said in a statement.
“We can’t wait to introduce exclusive product that will bring together the rich history of St Andrews and the modern, lifestyle performance foundation of TravisMathew.”
For more on TravisMathew, see the May 9 print edition of the Business Journal.