Fashion Island is one of the latest shopping centers to see the opening of a Blue Nile Inc. showroom as the online jewelry brand plots an aggressive retail expansion over the next three years.
The Newport Beach store, located adjacent to Express and across from Victoria’s Secret, is the first to open in California and joins seven other Blue Nile showrooms now open.
The opening is part of a larger brick-and-mortar growth strategy by Blue Nile, which aims to open 50 showrooms over the next three years. The company said it’s targeting high-end malls, open-air malls and street locations.
Fashion Island also recently hosted the roving shoe truck of Tamara Mellon, the luxury shoe brand named after its founder, who is also the co-founder of Jimmy Choo. The mobile store recently wrapped its stay at the center Nov. 7.
