Huntington Beach-based advertising agency Innocean Worldwide has expanded beyond Hyundai Motor America, its founding client.
Innocean recently added golf performance-wear maker FootJoy, a subsidiary of Fairhaven, Mass.-based Acushnet Co., as a client and began work for San Francisco-based See’s Candies on a project basis.
Innocean created a national radio holiday campaign for See’s to promote its chocolates and candies.
The agency also said it will launch a rebranding campaign for FootJoy in January that encompasses broadcast, digital, mobile and social media under the following new tagline: FJ. The Mark of a Player.
FootJoy sells golf shoes, gloves, socks, outerwear, and other products and touts itself as a top-selling and top-performance brand among rivals.
Innocean is actively looking to add new clients and hopes to develop culturally relevant campaigns, said Greg Braun, executive creative director.
“We are seeking best-in-class brands that complement the best-in-class brands we already work with—Hyundai, FootJoy and See’s,” Braun said. “We hope to parlay our experience, primarily with the luxury sector and millennial target audience, to help a broader range of clients in different sectors.”
Innocean’s global headquarters are in South Korea and the OC office serves as North American headquarters. The Business Journal estimates Innocean’s 2011 OC capitalized billings at $309 million, with the bulk of the total from Hyundai, which is keeping executive offices in Costa Mesa while work on a new headquarters in Fountain Valley proceeds. Innocean has 264 employees in OC.
Eat Cleaner
Lake Forest-based chef and entrepreneur Mareya Ibrahim recently appeared on Recipe Rehab, broadcast nationwide on ABC. She competed against another chef in “healthifying” a family’s apple pie recipe.
Ibrahim also does regular chef segments called Fit Foodie Fridays on CW affiliate San Diego 6. She and her father, Dr. Shawki Ibrahim, have a line of products for cleaning produce, seafood and poultry. They say the all-natural Eat Cleaner products clean food better than tap water.
Eat Cleaner is owned by Lake Forest-based Grow Green Industries Inc. The company does not disclose revenue or profits. It has five employees in Orange County.
The Eat Cleaner sprays, wipes and other products are available in grocery stores including Stater Bros., Albertsons, Sprouts and Whole Foods. The products range in price from $3 to $22 and are manufactured in Los Angeles County.
Ibrahim promotes Eat Cleaner through Facebook, Twitter, YouTube and Pinterest. Products are given away bi-monthly through Facebook, and Twitter parties encourage fans of the product to interact with Guest Tweeters that range from New York Times bestselling authors to social media health gurus on nutrition topics.
Eat Cleaner offers product giveaways to tweeters based on trivia questions, Ibrahim said. Prizes include Eat Cleaner products and various healthy snack food packages. A party hosted this month offered a natural soda flavoring machine, valued at about $150, as the grand prize.
Social Strategies
Among recent strategies involving social media:
n Irvine-based digital marketing agency Rhythm Interactive gave Facebook followers a daily chance to win a variety of gifts from Santa Claus including gift cards and tech accessories during a 10-day period by correctly identifying Santa’s Orange County location in different photos posted to Rhythm’s Facebook profile.
