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Thursday, Oct 6, 2022
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PacSun Warms Up to Activewear

Anaheim retailer Pacific Sunwear of California LLC is vying for a piece of the activewear market with the launch of PacSun Active.

The new athleisure line rolled out under the LA Hearts by PacSun Active label touts solid pastel- and neutral-colored bike shorts, leggings and tops sized from XS to XL. The collection retails from $34.95 to $49.95.

The assortment is being sold in the company’s store alongside additional activewear brands such as YogaZen and Slowtide, with plans to add Adidas and Playboy in the future.

Brands launching into the athleisure category aren’t exactly new and the dollars being pumped into driving the growth haven’t gotten old or slowed.

Allied Market Research found athleisure to be a $155.2 billion market in 2018. The research firm said by 2026 it should swell to $257.1 billion. That would equate to growth of 6.7% between 2019 and 2026.

Fashion’s been hearing about the casualization of style for a few years now, and it’s not a tired conversation to be had with work-from-home situations having extended for as long as they have this year, and in many cases made permanent at some companies.

PacSun Active’s rollout was accelerated by consumer demand, according to the retailer. The activewear line had been in development for some 24 months “but it became more scaled in 2020, as we listened to our community,” noted PacSun Chief Brand Officer Brie Olson.

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