Pacsun Launches New Social, E-commerce App

Anaheim-based Pacsun has launched a new shoppable mobile app called PS Community Hub that combines e-commerce with social media.  

“Everyday users and creators will have the opportunity to collaborate, share authentic content, participate in immersive experiences, and engage with like-minded peers, all while enjoying social shopping experiences that convert engagement into sales,” Pacsun said in a statement. 

The digital platform allows customers to purchase Pacsun products as well as create profiles to post photos and videos or act as a content creator by “building a store” for other users to browse on the app. Top users can also monetize their content.  

“By harnessing AI, advanced algorithms, and cloud-native technologies, we are building a next-generation mobile platform designed specifically for Pacsun’s Gen Z and Gen Alpha customers, the most digitally fluent generations to date,” Chief Digital and Information Officer Shirley Gao said.  

The retailer operates more than 300 stores in the U.S. and will open its first international location at the Mall of the Emirates in Dubai in spring 2026.