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Monday, Dec 5, 2022
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PacSun Enters Sneaker Resale Business

Anaheim retailer Pacific Sunwear of California LLC has launched into the sneaker resale market with PS Reserve.

The online shop, accessible through the main PacSun website, offers a mix of sneakers, clothing and accessories from Nike, Adidas, Supreme, Bape and Anti Social Social Club among others. Several of the sneakers listed were already sold out less than a day after the company announcing the news to the public.

The collection is being authenticated through The Magnolia Park owner and CEO Miki Guerra. The streetwear boutique retailer’s flagship location is in Burbank on Magnolia Boulevard, in addition to locations in Buena Park and Canoga Park.

PS Reserve pushes PacSun into a resale market that investment firm Cowen estimated to be about $6 billion in 2019.

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