Author, speaker, entrepreneur and innovator Cheri Tree has been busy since last September when she won one of the Business Journal’s 10th annual Innovator of the Year Awards.
She says her company, Codebreaker Technologies, will increase revenue by about 40% this year and possibly double its headcount.
“Our revenues for 2024 were roughly $2.5 million while we focused on finding our capital partner,” Tree told the Business Journal on Aug. 7.
“This year we’re on track for $3.5 million. Last year our corporate team was six people and by the end of this year we will likely be scaled up to 10 to 12.”
She says Codebreaker Technologies will be opening a new location in 2026 though she did not specify a site.
“We are headquartered here in OC but currently cloud-based with no office, and we are starting to look for office space in Irvine,” she said.
“We are also expanding our strategic partnerships and collaborations with organizations that want to intro their networks, companies or communities to the B.A.N.K. methodology and Codebreaker AI.”
And to top it off, Tree recently launched her new book, “Make People Matter: Cracking the Code to Increase Your Influence, Income and Impact.”
The Meaning of BANK
B.A.N.K. is an acronym for Blueprint, Action, Nurturing and Knowledge, which Tree created to make a 90-second assessment of a personality.
The B.A.N.K. methodology was primarily designed as a sales tool, but it can also be applied to anyone interested in improving communication with clients or family members.
The assessment started out with four color-coded B.A.N.K. cards and now has been digitized.
Tree, who has a B.S. in Leadership and Business from Brigham Young University, said B.A.N.K. is based on the “art and science of influence.”
The methodology is designed to predict why customers buy and what triggers the “yes” versus the “no.” The personality assessment looks at values like stability, freedom, learning, action, logic and relationships. The values are used to predict buying behavior and human engagement in nanoseconds, according to Tree.
“The main value proposition of B.A.N.K. is that it is based on a person’s values and not their psychological profile or demographic data,” she said.
The B.A.N.K. assessment has become a much quicker, more effective assessment model for companies to use and has been driving better results than other assessment models, she said.
The company has been issued two patents for its Codebreaker technology to access intelligence and data, according to Tree.
The Customers
Tree says that some of the organizations booking her to speak and introduce B.A.N.K. to their audiences regionally or nationally include SHRM, ATD, Action Coach, Momentum Builder’s Sales Mastery conference, Paul Mitchell Schools, Blueprint Practice Automation for chiropractors, AgeCode, FinFit Life, Tax Rebels, LeTip International, NIA franchise and Selling Power magazine.
Nowadays, the company lists four primary divisions: Codebreaker Small Business, Codebreaker Direct Selling, Codebreaker Enterprise and Codebreaker Analytics.
The company so far has performed more than 440,000 assessments, with the number increasing by about 4,000 to 5,000 per month, according to Tree. n
“Codebreaker continues to expand the number of certified trainers nationally and internationally that are licensed to teach and implement the B.A.N.K. system for sales teams and corporate teams.”
